I have over 10 years of experience creating clean, user-focused digital experiences that not only look great, but drive real results. I'm passionate about getting the details right and building interfaces that convert visitors into customers.
Real projects. Real impact. A selection of work I'm proud to share.
Redesigning the user journey of a wedding gift platform - boosting engagement by letting couples explore before committing.
Product page redesign by simplifying the comparison journey to increase engagement and conversions.
Comparison table redesign to create a cleaner, modern layout to help users easily spot deals and boost click-through rates.
A few more projects I've worked on — click through to see them live.
A resource for finding the best broadband deals from UK providers.
Great Western Studios is a bright and airy architecturally designed workspace featuring over 100 individual studios.
A utility management team that have been helping letting agents, tenants, and landlords for over 10 years.
Password: tenant
Pollyanna Harmsworth is the creator of beautiful British stationery for all life's events, big and small.
A website to give parents an innovative way to choose gifts they would like for their new bundle of joy.
I have over 10 years of experience designing and building user interfaces, creating digital experiences that look great, feel intuitive and deliver real results.
I started my journey designing and coding websites from scratch, combining my love for clean design with front-end development skills. Today, much of my work focuses on affiliate-driven websites, where clear calls to action and smooth user journeys directly impact conversions.
I also regularly freelance for small businesses across a range of sectors, including Shopify, WooCommerce and Squarespace stores, helping brands sharpen their websites, improve the user experience and grow their presence online.
Alongside client work, I run my own projects: Marriage Gift List and Baby Gift List, two platforms designed to make gift-giving simpler for weddings and new parents. Since taking over Marriage Gift List in 2020, we've helped couples and their guests choose over £1 million worth of gifts through affiliate partnerships, something I'm incredibly proud of.
No matter what I'm working on, my goal is always to create thoughtful, user-focused experiences that help businesses thrive online.
